2026-07-08-why-this-fractional-cmo-chose-to-upskill-in-data-analytics-f8b47fc669
Why a Fractional CMO Added Data Analytics Skills
Code Institute Blog
EDITOR BRIEF
Jayne Pooley, a Fractional CMO and AI-Enabled Growth Strategist, took a no-code Foundations of Data Analytics & AI course to strengthen her practical analytics skills. She wanted to work more independently with data, improve the link between analytics, AI, and business decisions, and rely less on inconsistent information. The course helped her streamline commercial reporting and cut manual work on pipeline and conversion data.
INSIGHTS
For learners in marketing or business roles, this shows how data basics can improve reporting and decision-making without needing to code. A good next step is to practice data cleaning, visualisation, and simple reporting on a real dataset.
COMMENTS
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