Lecture

SEO Optimization

Let's explore three important factors for making web pages faster and more user and search engine friendly.

If you want to improve your website's visibility on search engines with SEO, make sure to understand the following tips!


1. Use only one h1 tag per webpage

Just as a book has a single title, a web page should only have one main heading.

Webpage Title
<h1>Webpage Title</h1>


2. alt attribute for img is essential

The alt attribute serves as replacement text if an image fails to load correctly.

Search engines check for alternative text in all images to understand their content.

Image Alternative Text
<img src="https://picsum.photos/200/300" alt="Random Image" />


3. Adding social media links

Search engines use social media links like Instagram and Facebook to assess the credibility of a webpage.


4. Use semantic tags

Employ semantic tags like nav, header, footer, section, and main to clearly convey the layout and content of a webpage to search engines.


5. Building Backlinks

When another website refers to our website, the linking website is known as creating a backlink.

Backlinks are one of the key indicators of a website's popularity and authority.

However, creating low-quality, artificially manipulated backlinks can have a negative impact on the site's reputation.


Backlink strategies for SEO

  1. Produce high-quality content: The most important factor is to create valuable content that naturally attracts links from other sites to yours.

  2. Guest posting: Write guest articles for websites or blogs with high SEO scores, and create links to your site from these articles. This is known as guest posting.

  3. Avoid low-quality backlinks: Search engines are adept at identifying low-quality or spammy backlinks. Such backlinks can negatively affect your site's SEO.

Mission
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What is the most appropriate option to fill in the blank?

For alternative text displayed when an image fails to load, the `img` tag's attribute is important for search engine optimization.
src
alt
title
class

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