Lecture

Google Analytics Registration

Google Analytics is a service that collects and analyzes various data such as visitors, page views, and user behavior on a website.

Website operators can use this information to analyze visitor data and improve their services.

Much like a supermarket checking which products are selling well, you can identify which pages on your website are popular and the sources of visitor traffic.


Why Use Google Analytics

Through Google Analytics, you can identify the behaviors and interests of visitors to optimize your website.

You can also directly verify and enhance the effectiveness of advertising or campaigns.


How to Register Google Analytics

To install Google Analytics on your website, you need to use Google Tag Manager (GTM).


1. Create a Google Tag Manager Account and Container

First, log in to Google Tag Manager and create an account and a tag container.


2. Install Google Tag Manager Code

You will receive the GTM code for the created container. Install this code within the <head> and <body> tags of your website.

Example of Installing Google Tag Manager Code
<!-- Replace "GTM-XXXX" with the tracking code provided by Google Tag Manager --> <script> (function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-XXXX'); // Insert tracking code </script>

Here, GTM-XXXX should be replaced with the unique tracking ID provided for your website by Google Analytics.


3. Create a Google Analytics Tag

On the Google Tag Manager dashboard, click Add a new tag.

Then choose the tag type as "Google Analytics: GA4 Configuration".

Set up the trigger to ensure the tag loads on "All Pages".


Resources


4. Publish Changes

Once all settings are complete, click the Submit button at the top of the Google Tag Manager dashboard to apply the changes to your website.


Afterwards, visit your website to check that Analytics is collecting data properly, and use the preview function in Google Tag Manager to ensure that the tag is working correctly.

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